"It's the very same old tissue, honey, it doesn't make a distinction, ok? It's still going to work the exact same way", my exasperated partner hissed into my ear as I got containers after cartons of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me say that? I can't think I in fact wrote 'designer tissue'. Yes, for a graphic designer and writer who understands all about the kind of effort one puts into product packaging and branding products, I sure fell for it. All the hoopla. The shenanigans. The 'draw 'em in with excellent copy and fab color combo'. Hey, I am still a consumer, keep in mind that. I am entitled to fall for good product packaging, I have a dominating right to be human.
However they are so quite ... the packaging. I swear!
They have the 'nature fan' packaging, the 'fruity' packaging, the 'lady on the go' packaging, and then they have the 'kids' product packaging. I grabbed 4 of each style plans and made a run for the counter with them with my screaming kids and exasperated hubby running after me in sluggish movement. It was definitely a 'die-hard' moment. You understand, when the hero is escaping from a lot of wild bad men with gatling gun, and they're contending your feet or something ... and there's a surge behind you ... and whatever happens in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.
Well, in this case, I was running for checkout with boxes of tissue paper with elegant packaging styles on them. I would find it funny enough if I didn't like the packaging designs so much. I am dead major. In fact, I liked the product packaging creates a lot, after consuming all the tissues in packages, I would cut out the styles and put it into my 'should keep for referral' clear folder. I do not keep a lot of stuff in there since I am pretty selective about the styles that I like, however these packaging designs made the cut. They certainly did.
You see, this is the example that occurs when you put some effort into making your packaging design. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. Why invest so much money on the product packaging?" Perhaps you're also thinking that check here the loan ought to go towards developing better quality items ... for faster shipment alternatives ... or perhaps the cash must go towards spending prospective customers to costly suppers in Italian dining establishments. It's your call, truly.
The more effort you put into creating your packaging, more consumers will take an appearance and stop at your packaging or what's inside the product packaging. Now, does it make sense for me to say now that when they take and stop notice of your product packaging, your chance of getting them to buy your product increases?
And without an electrifying packaging, customers are going to stroll past the heaps and stacks of other rival products ... and yours ... without even understanding you're there! Your item is sitting there on a rack, for goodness sake, and the only weapon you have is to have a nice plastic packaging frozen food.
They have the 'nature enthusiast' packaging, the 'fruity' packaging, the 'female on the go' product packaging, and then they have the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue paper with elegant product packaging styles on them. I loved the product packaging creates so much, after using up all the tissues in the boxes, I would cut out the designs and position it into my 'must keep for recommendation' clear folder. I do not keep a lot of things in there because I am pretty selective about the designs that I like, however these product packaging designs made the cut. The more effort you put into developing your product packaging, more customers will stop and take a look at your product packaging or what's inside the ice packaging machine suppliers.